Why This Book
Ameen Ahsan has had a front-row seat to family businesses, sitting in rooms where decisions were difficult, emotions were real, and the stakes were high.
Coming from a family in business himself, many of these moments felt deeply familiar.
50 Mindset Shifts for Families in Business captures the patterns and myths that repeat across families, generations, and industries and offers clear mindset shifts to overcome them.
This book brings together real conversations, lived experiences, and the mindset shifts families need to move forward.
About Ameen Ahsan
Ameen Ahsan is a business strategy advisor with over 20 years of experience consulting clients from across India and the GCC countries. Immediately after graduating from Exeter University with a Masters Master’s Degree in finance and investment, he began his consulting career in 2001. Working with several senior consultants from across the world has laid the foundation for his consulting career.
With an understanding of various business strategies, he helps family businesses build stronger foundations and helps in their long-term growth. His vision and mission lie in transforming businesses to lasting success.